About us

A mentor of mine once said that I have a unique ability to get people to believe in my vision just as fervently as I do. That statement stuck with me, and in many ways, it’s the foundation of my work as a professional marketer. To me, marketing is more than visibility. It’s a chance to create connection and inspire action.
 

I build digital campaigns for Red Hat, one of the world’s leading enterprise software companies. At Red Hat, I combine data, storytelling and strategy to deliver the right message to the right people at the right time.
 

My path to marketing began at UNC-Chapel Hill. I graduated with highest distinction, earning a degree in media and journalism and minoring in entrepreneurship. I immersed myself in hands-on learning, from filming news-style videos to understanding how startup founders think. I also held leadership roles in TEDxUNC and the student campaign that brought an Asian American Center to campus.
 

As I navigated the early years of my career, I realized that leaders of smaller organizations are often too busy to spend meaningful time on marketing. I started freelancing to bring professional marketing to people who are ready to elevate their small organization’s brand. Whether you're growing a business, managing a nonprofit, or scaling an idea, I’m here to help you build a winning marketing strategy.
 

My clients’ goals, their audiences’ needs, and my own standards of excellence drive every decision I make. That’s what “impact with intent” means.
 

When I’m not working, I enjoy making home café drinks, lifting weights, and exploring new fragrances. Each one reflects how I think about marketing: craft matters, discipline strengthens, and details make the difference.