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Musical Empowerment

Overview

As Musical Empowerment prepared to host its first-ever fundraising event, “Music in Bloom,” the organization needed local support to bring its vision to life. We provided end-to-end marketing and event coordination, including video production, media outreach, invitation management, and on-site logistics. The event raised $13,000 in individual donations and celebrated more than two decades of expanding access to music education.

How we worked

Sara Holley (left), founder of Tiger Bunny Agency, and Lynne Chen (right), Musical Empowerment Board Member, welcome attendees to “Music in Bloom.”
About Musical Empowerment
Musical Empowerment is a national nonprofit that provides free, one-on-one music lessons and mentorship to underserved children through partnerships with university student volunteers. Since its founding in 2002 at the University of North Carolina at Chapel Hill, the program has expanded to eight active chapters across North Carolina, New Hampshire, New York and California. Musical Empowerment seeks to foster access, equity and joy through music.

Challenge

In 2025, Musical Empowerment experienced significant growth, including the launch of a new chapter at the University of California, Los Angeles. To support this expansion, the organization’s leadership began planning its inaugural fundraising evening.

 

Since many members of the Board of Directors were located outside North Carolina, they recognized the need for local support to ensure the event's success.

Solution

Musical Empowerment hosted its inaugural fundraising evening, "Music in Bloom," in September 2025, raising $13,000 in individual donations (with several donors giving more than projected).

We provided support in several key areas:

  • Produced, filmed and edited a professional video highlighting the nonprofit’s mission, vision and achievements

  • Wrote pre-event and post-event press releases

  • Managed Paperless Post invitations, including email and SMS reminders

  • Coordinated event logistics, including venue, catering and run of show​

​Through “Music in Bloom,” Musical Empowerment not only raised funds to support children’s music education, but also celebrated 23 years of service and recognized the mentees and mentors who embody the nonprofit’s mission.

Client testimonial

"Working with Sara on our ‘Music in Bloom’ fundraiser was incredible. She jumped right in and supported us in so many ways, from marketing and graphic design, to outreach and venue coordination. She had great ideas and created a shared vision with us for the evening. She was incredibly organized, detailed and knowledgeable, and it helped make our event the success that it was."

Katie Battle, Former Executive Director of Musical Empowerment

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